Reclaim Your Power. Step Into the man You’re Meant to Be.

Welcome to The Rooted Man — a program designed for men who are ready to reconnect with their strength and purpose.

You’ve built a life, but something feels off. You’ve achieved success, but the fulfillment and inner peace you crave seem just out of reach.

The Rooted Man will help you realign with your core, stepping into the powerful role model and leader you were always meant to be.

This is for you if...

✅ You’ve hit a wall. Career’s steady, life’s fine — but deep down, you know you’re capable of more. You’re not done growing, but something’s holding you back.

✅ You’ve been managing stress with quick fixes — scrolling your phone, having that extra drink, zoning out in front of the TV — but it’s not working anymore. You’re not just tired, you’re drained.

✅ You carry the weight. Provider. Protector. The guy everyone counts on. But when’s the last time someone asked what you need — or if you’re actually okay?

✅ You’ve put others first for years — your family, your team, your responsibilities. And in the process, parts of who you are have faded. You're wondering when it's your turn to come alive again.

✅ You’ve tried making changes — fitness, habits, routines — but nothing sticks. You start strong, then fall off. You’re tired of the cycle and ready for a real shift.

✅ You’re questioning if your best days are behind you — or if you’ve slowly become someone you swore you’d never be. The fire’s still there. You just need to reignite it.

✅ You’re done letting that inner critic run the show — the one telling you you’re not strong enough, rich enough, fit enough, man enough. It’s time to shut him down and take the wheel.

✅ You’re ready to lead again. In your health, your mindset, your purpose — for yourself, your family, your legacy. No more sitting on the sidelines. It's time to show up like the man you know you can be.

It’s time to stop letting fear, distractions, and self-doubt control your life. This is your chance to lead from within, to become the healthiest version of yourself - living with vitality and freedom. You can be the man you’ve always known you were meant to be.

The Process: Strip It Back. Build It Right.

You’ve built the career. You’ve hit the societal goals. From the outside, it looks like success — but inside, something’s off. The pressure hasn’t let up, your health’s slipping, and your relationships feel distant. It’s time you take an inside - out approach. Be. Do. Have. 

This isn’t about chasing more. It’s about getting back into Integrity with what really matters.

  • First, we need to get rid of the old habits and energy drains that are holding you back. Whether it’s addictions, stress, or just feeling overwhelmed – this step is about clearing out what’s weighing you down. Once it's gone, you’ll start to feel vibrant, motivated, and in control again.

    Where you're at:

    • Stressed out and overwhelmed

    • Battling unhealthy habits

    • Feeling stuck in a rut

    Where you’ll go:

    • Feeling energized and focused

    • More in control of your time and choices

    • Ready to tackle each day with purpose

  • Now it’s time to create an environment that supports the new version of you. This means getting clear on who you really are and what matters most. You’ll start living authentically, with the confidence to be yourself and stick to your core values.

    Where you're at:

    • Feeling out of sync with yourself

    • Unclear on your personal values

    • Struggling with time management

    Where you’ll go:

    • Living confidently, knowing who you are

    • Clear on your values and how they drive your decisions

    • Better at managing your time and prioritizing what matters

  • In this step, we put together a game plan that’s aligned with your values and built to support your long-term health and happiness. You’ll start making healthier choices when it comes to food, exercise, and your overall well-being.

    Where you're at:

    • Eating poorly and not feeling energized

    • Inconsistent workout routine

    • Bad habits that drain you

    Where you’ll go:

    • Eating and training in a way that supports lasting health

    • Feeling stronger and more physically capable

    • Developing habits that energize and motivate you

  • Consistency is key. This step is about sticking with your new habits, mindset, and behaviors – even when life gets busy or tough. You’ll stay calm and grounded, focused on self-care, and committed to showing up as the man you want to be.

    Where you're at:

    • Struggling with procrastination and lack of consistency

    • Easily irritated or overwhelmed

    Where you’ll go:

    • Prioritizing self-care and daily habits that support your growth

    • Feeling calm, grounded, and in control

  • This is where you start living with purpose, fulfillment, and confidence. You’ll be the man who shows up powerfully for yourself, your family, and your community. You’ll feel like a leader, with a clear sense of direction and the strength to live your life on your own terms.

    Where you're at:

    • Lacking a sense of purpose

    • Feeling unfulfilled or stuck

    Where you’ll go:

    • Living with purpose and direction

    • Feeling like a confident, capable leader in your life

    • Fully engaged with your family and the things that matter

Hi, I’m Je' Von Ikner

I'm the owner of West Austin Strength and Conditioning and founder of The Rooted Man, with over 20 years of experience helping men reclaim their health. vitality, strengthen their relationships, and live with purpose. My journey—from high-performance athlete and Wall Street professional to holistic health coach—taught me that true fulfillment doesn’t come from external success, but from aligning mind, body, and spirit. Through proven tools, personal insight, and certifications from top Holistic Health institutions like the CHEK Institute and Impact Coaching Academy, I guide men to break free from limiting beliefs and step fully into their strength, confidence, and mission. If you're ready to level up your health and wellness, I'm here to support you along your journey.

  • For as long as I can remember, I’ve been drawn to a faint but persistent calling from within—a call urging me to seek a life of purpose, growth, and fulfillment.  

    After turning away from my childhood dream of playing professional football, despite reaching the Division 1 level, I chased what seemed like the “perfect” career. That path led me to Wall Street, where I spent four years immersed in the fast-paced world of finance and external success. But something was missing. The achievements felt hollow, and I realized the life I was living didn’t align with who I truly was.  

    In that moment of reflection, I began to explore the deeper aspects of life—studying various religions, practicing meditation, traveling, and learning to live from a place of intuition. Through this journey, I discovered a profound truth: this calling wasn’t just mine—it’s a universal invitation for all of us to step into our greatness and live with health, happiness, and fulfillment.  

    Today, this wisdom is the foundation of my mission: helping men reconnect with their true selves, unlock their greatest potential, and lead with purpose. As a Chek Holistic Lifestyle Coach, Yoga Teacher (200-hour certified), and NASM Personal Trainer, I’ve built The Rooted Man program as an expression of my belief that we are here to unveil the best version of ourselves and share our unique gifts with the world.  

    The journey to discovering this truth is not easy—it’s one of life’s greatest challenges. It requires honest reflection, courageous action, and a willingness to confront limiting beliefs that hold us back. But if you’re ready to step into your true power and create a life of meaning, I’m here to help guide you every step of the way.

What Others Say

  • “I finally started showing up as the man I was meant to be. My relationship isn’t perfect, but it’s in a much better place. This program showed me how I was contributing to the problem by not being fully present. Now I’m taking responsibility, and that shift has changed everything.”

    — Billy C.

  • “I designed a life with balance and meaning. A career change gave me the chance to rethink everything. This program helped me connect the dots between work, family, and health. I’m more present at home and more consistent with my fitness. Life feels intentional now.”

    — Jason A.

  • “I stopped trying to be perfect—and started feeling free. I’ve learned to celebrate progress, not perfection. Practicing presence and self-care daily has helped me become more loving toward myself and others. I feel lighter, mentally and physically. That’s everything.”

    — Blaise M.

  • “I can catch myself before I spiral. I used to react out of old patterns and negative thoughts. Now, I recognize the mental traps—like the drama triangle—and stop myself before going down that path. It’s been a game changer.”

    — Matt H.

  • “Living in alignment with my values has brought me peace. I’ve learned to be honest with myself and live in union with what matters to me. That shift has given me inner peace and the tools to be a grounded, fulfilled man.”

    — Thomas H.

  • “I’m 66 and stronger than ever—physically and mentally. Traditional gyms never inspired me. But here, I’ve found a community that lifts me up, keeps me challenged, and makes fitness fun. Je’von’s guidance has helped me stay strong and prevent age-related muscle loss. This is essential for lifelong health.”

    — Anonymous

  • “Exactly the class I was looking for. The variety, structure, and supportive group keep me motivated. I’ve learned so much—not just about fitness, but about wellness and mindset. Nearly five years in, and I’m still going strong.”

    — Anonymous

Contact Me

Let’s connect over a free discovery session.