Reclaim Your Power. Step Into the Leader You’re Meant to Be.

Welcome to The Rooted Man — a program designed for men who are ready to reconnect with their true strength and purpose.

You’ve built a life, but something feels off. You’ve achieved success, but the fulfillment and inner peace you crave seem just out of reach.

The Rooted Man will help you realign with your core, stepping into the powerful role model and leader you were always meant to be.

This is for you if...

✊🏾 You feel like you've plateaued, both personally and professionally, and you’re haunted by the feeling that there’s more within you waiting to come out, but you’re unsure how to unlock it.

✊🏾 You’ve used distractions — social media, Netflix, late-night snacks, alcohol, or unhealthy relationships — to numb the growing emptiness you feel inside. But it’s getting harder to ignore the fact that these temporary fixes don’t last.

✊🏾 You’re exhausted from trying to keep it all together. You’ve been the provider, the protector, the one everyone leans on — but who’s there for you? Who supports your needs?

✊🏾 You’ve pushed your own dreams aside for the sake of others and now you resent the compromises you’ve made, the sacrifices that never seem to be enough. Your sense of self has slowly disappeared under the weight of responsibility..

✊🏾 You’re plagued by inconsistent results. You start new habits, commit to making a change, but after a few weeks, you fall back into the same old patterns. That inner commitment just doesn’t seem to stick.

✊🏾 You’ve often wondered if you’ve missed your chance to be the man you once dreamed of becoming, or worse, if you’ve become the man you swore you’d never be.

✊🏾 You’re tired of the negative voice in your head that tells you you’re not enough — not fit enough, not wealthy enough, not emotionally available enough. It’s time to silence that voice and step into your power.

✊🏾 You’re ready to stop being the spectator in your own life. It’s time to become the leader — of your life, your family, and your future.

It’s time to stop letting fear, distractions, and self-doubt control your life. This is your chance to lead from within, to create the legacy you want to leave behind. You can be the man you’ve always known you were meant to be.

The Process: Strip It Back. Build It Right.

You’ve built the career. You’ve hit the goals. From the outside, it looks like success — but inside, something’s off. The pressure hasn’t let up, your health’s slipping, and your relationships feel distant. It’s time you take an inside - out approach. Be. Do. Have. 

This isn’t about chasing more. It’s about getting back into Integrity with what really matters.

  • Soften the noise. Cut the unhealthy patterns, people, and distractions that drain your energy and fog your mind. If it doesn’t serve your peace or purpose, it gets be shifted.

  • Take stock. Get brutally honest about what you’ve been avoiding — in your marriage, your health. Realign with your values, not what just looks good on paper. Bringing yourself into alignment - is the work.

  • Start rebuilding with intention. Show up with presence — for yourself, your wife, your kids. One honest step at a time.

  • This is real self-care. Not just a gym session. We’re talking sleep, stress, clarity, boundaries — the stuff that keeps you grounded when life doesn’t slow down.

  • Lead from a place of strength and truth. Not for the image — for the impact. Be the man who doesn’t just survive the second half of life — but owns it, and sets the tone for what’s next.

Hi, I’m Je' Von Ikner

I'm the owner of West Austin Strength and Conditioning and founder of The Rooted Man, with over 20 years of experience helping men reclaim their vitality, strengthen their relationships, and live with purpose. My journey—from high-performance athlete and Wall Street professional to holistic health coach—taught me that true fulfillment doesn’t come from external success, but from aligning mind, body, and spirit. Through proven tools, personal insight, and certifications from top institutions like the CHEK Institute and ICA, I guide men to break free from limiting beliefs and step fully into their strength, confidence, and mission. If you're ready to level up your life, I'm here to support you along your journey.

  • For as long as I can remember, I’ve been drawn to a faint but persistent calling from within—a call urging me to seek a life of purpose, growth, and fulfillment.  

    After turning away from my childhood dream of playing professional football, despite reaching the Division 1 level, I chased what seemed like the “perfect” career. That path led me to Wall Street, where I spent four years immersed in the fast-paced world of finance and external success. But something was missing. The achievements felt hollow, and I realized the life I was living didn’t align with who I truly was.  

    In that moment of reflection, I began to explore the deeper aspects of life—studying various religions, practicing meditation, traveling, and learning to live from a place of intuition. Through this journey, I discovered a profound truth: this calling wasn’t just mine—it’s a universal invitation for all of us to step into our greatness and live with health, happiness, and fulfillment.  

    Today, this wisdom is the foundation of my mission: helping men reconnect with their true selves, unlock their greatest potential, and lead with purpose. As a Chek Holistic Lifestyle Coach, Yoga Teacher (200-hour certified), and NASM Personal Trainer, I’ve built The Rooted Man program as an expression of my belief that we are here to unveil the best version of ourselves and share our unique gifts with the world.  

    The journey to discovering this truth is not easy—it’s one of life’s greatest challenges. It requires honest reflection, courageous action, and a willingness to confront limiting beliefs that hold us back. But if you’re ready to step into your true power and create a life of meaning, I’m here to help guide you every step of the way.

What Others Say

  • “I finally started showing up as the man I was meant to be. My relationship isn’t perfect, but it’s in a much better place. This program showed me how I was contributing to the problem by not being fully present. Now I’m taking responsibility, and that shift has changed everything.”

    — Billy C.

  • “I designed a life with balance and meaning. A career change gave me the chance to rethink everything. This program helped me connect the dots between work, family, and health. I’m more present at home and more consistent with my fitness. Life feels intentional now.”

    — Jason A.

  • “I stopped trying to be perfect—and started feeling free. I’ve learned to celebrate progress, not perfection. Practicing presence and self-care daily has helped me become more loving toward myself and others. I feel lighter, mentally and physically. That’s everything.”

    — Blaise M.

  • “I can catch myself before I spiral. I used to react out of old patterns and negative thoughts. Now, I recognize the mental traps—like the drama triangle—and stop myself before going down that path. It’s been a game changer.”

    — Matt H.

  • “Living in alignment with my values has brought me peace. I’ve learned to be honest with myself and live in union with what matters to me. That shift has given me inner peace and the tools to be a grounded, fulfilled man.”

    — Thomas H.

  • “I’m 66 and stronger than ever—physically and mentally. Traditional gyms never inspired me. But here, I’ve found a community that lifts me up, keeps me challenged, and makes fitness fun. Je’von’s guidance has helped me stay strong and prevent age-related muscle loss. This is essential for lifelong health.”

    — Anonymous

  • “Exactly the class I was looking for. The variety, structure, and supportive group keep me motivated. I’ve learned so much—not just about fitness, but about wellness and mindset. Nearly five years in, and I’m still going strong.”

    — Anonymous

Contact Me

Let’s connect over a free discovery session.